Celebrities

The importance of regular eye tests was demonstrated during the world cup soccer match between England and Germany 2010 this morning .If you are only remotely interested in the sport of soccer, you will probably have spent quite a few hours over the past few weeks watching games life on TV. And when you live in this part of the world, this means that you would probably have done this at times when you really should have been in bed sleeping. After 2 weeks this nocturnal habbit can actually start to play tricks on your mind and on your visual acuity. Maybe it is time to come and let us have a look if your vision is still ok. If, for example, you saw last night’s game between Germany and England and the replay of Frank Lampard’s kick looked something like the picture on the left, then you are well overdue to have an eye test. Look, we’d be happy to spend some time with you to determine what exactly causes your slightly distorted outlook, so please don’t hesitate, ring us and make an appointment for an eye test. Ah, and yes, our optometrist is British and therefore definetly impartial. (The image above was uploaded by an unknown person and we have bluntly used it here to make our point of the importance of having regular eye tests). If your name happens to be Jorge Larrionda or Mauricio Espinosa, we’ll do that eye test even for free! ... read more

Received another email celeb news update from MYKITA this morning with a picture of singer Lady Gaga wearing one of the yet to be released MYKITA styles. This time it’s a Mykita Romain Kremer collaboration eyewear mask called Yuri (allegedly vailable in August 2010, not sure if in Motueka though). It was first shown at Tranoi fashion show last month. The sunglasses, inspired by Yuri Gagarin, the first man human in outer space, are following the ideology that they are “made to protect the 3rd eye and the brain, reinforcing the idea of a new type of man, with a sci-fi warrior touch. ... read more

We’ve written about celebrities and their special taste in eyewear before. Just a few days ago I came across a blog post on the MYKITA site featuring a shot showing Lady Gaga wearing one of the limited edition MYKITA “Edeneyes” sunglasses (model “Bent”, pictures taken from the official MYKITA blog). The frame was designed by Bent Angelo Jensen chief designer of Herr von Eden. It comes in 4 colours (black, white, grey and red) and is produced in a limited edition of 80 frames per colour. The “Edeneyes” features Mykita’s unique No.2 hinge, similar to the one on my own MYKITA (I know I am not as pretty, but my MYKITAs are just as cool). ... read more

Ralph Anderl, founder and face of ic!Berlin, the German cult brand of innovative eyewear appears naked and tied up at the Mercedes Benz Fashion Week in Berlin to promote the company’s new collection of super cool glasses and sunglasses. ... read more

Isn’t Christmas a great time of the year? It’s the time when we all should take time out to reflect on the really important things in life and make an effort to re-connect with family and friends. And it isn’t only the few days of Christmas itself – Christmas time starts as soon as the first cards of your friends arrive in your mail box. It’s nice to know that someone, even when they live in a completely different part of the world, is thinking about you and telling you so. ... read more

At the end of the year, Reiner and I would like to take the oportunity and say a big “Thank You” to all our  friends, customers and readers. We wish all of you a wonderful time over the Christmas Holidays with many hours to relax and reflect on the really important things in live, as well as health and happyness for the coming year! ... read more

We love Dilem and currently have a great range of both, men’s and women’s styles in the store. What’s so great about Dilem frames? Easy – they are pure fun and they all come with 2 sets of inter-changeable sides, making it easy to match the colour of your glasses to any occasion. If 2 sets of different sides are not enough and you need a different pair for every day in the week, even that is possible. Pairs of sides are available as additioinal accessories. And the best thing is that the sides are easily changed in an instant. See for yourself: ... read more

Today we received a press release from Bausch&Lomb, the manufacturers of the very popular PureVision contact lens. The company has introduced PureVision Multifocals, one of the most advanced contact lenses for presbyopia. In their campaign they refer to the condition of presbyopia by “long arm syndrome”. Ironically it’s a really fitting description of the experience many people in their mid 40s make when they can’t see close distant objects any more. Those people have in the past had to strart using reading glasses, bifocals or graduated glasses. With the introduction of the “PureVision Multifocal” contact lens there is now an alternative for those occasions where glasses are not desirable. ... read more

Congratulations to Brawn GP and Jenson Button for winning the 2009 F1 Championship! It was a real pleasure seeing how Ross Brawn managed to transform the “old” Honda team and take both, the drivers and constructors championship, in his first year as owner of the team. Already looking forward to next season. ... read more

We are extremely happy to have Dita Legends in our store now. Dita is a Californian based eyewear design company that specialise in designing incredibly stylish optical frames and sunglasses. Their frames are inspired by vintage frames from the 50’s through to the 80’s. So what, you may ask, they are probably just a re-make of some old fashioned frames. Not so! ... read more