I came across this article in issue 52 of the New Zealand URBIS magazine and thought I’d share it with everyone here:

A fake is always a fake. Fake feels different, lacks

integrity and leaves an unpleasant taste in the

mouth. Compare that to supporting original design

- the real thing. Sure you might spend a bit more

initially, but original design is more likely to go up

in value. Original design is durable and can be

serviced over time. Original design is 100% true to

the designer’s intent. Original design shows respect

for the creator. Original design promotes future

classics. Original design makes you feel good.

Support original design

www.authenticdesign.co.au

These statements are so true, not only for furniture design (which is what the Authentic Design Alliance seems to concentrate on), but for all products, including frames and sunglasses. Believe it or not, there is a lot more to a well designed, genuine spectacle frame then meets the eye. Just look at the likes of Lindberg, MYKITA, JFRey and ic!berlin. Here are products that have been pushing boundaries for years. The designers of these frames are innovative and creative. They are not interested in following trends, they are creating them. That is also what authentic design is about.

I apologise for blatanly copying the ADA statement from URBIS magazine, but I think it is important that the message gets across and is being considered by as many people as possible, especially those who are tempted to go for the fake at times.