Business cards are an important tool for any business. It is no different for us. We use our cards to communicate with our clients, to tell them who we are and what we do. To tell them where we are and how to contact us. And we also use our business cards to note appointment times, frame and lens details as well as other personalised handwritten information. Our old business cards did all this – but they were boring. We realised that a well designed business card could do all that and so much more.

So we asked the designers at moo to help us with the re-design of our much used card. Our new cards should reflect the spirit of Claudia K Opticians, look fresh, young and sophisticated. It should reflect the high standard we apply daily when advising our clients about stunning eyewear. Thanks to moo and their designer Snow, we achieved all that and much more. We love the colours which reflect our company image perfectly. We also like the fact that a 100% recycled paper is being used for the new cards, not only because it allows us to write notes on it easier than on waxed or laminated cards, but also and in particular, because they are better for the environment. You can see the result (before and after, together with the brief we gave) at businessproject.com.

Nice to see that the design is being showcast as a “good example” on the moo blog.

Thanks moo and Snow for a great design and wonderful service.

BTW, for those interested, here is our old business card for comparison: