You better believe it! I found these photos from the Sao Paulo Fashion Week 2010 while cruising the net. If trends on display are anything to go by, then sunglasses as a fashion accessory are definitely on their way out (or are they?). Seems like they are being replaced by the good old diving mask! Don’t you just love it!!! Ah, and while we are talking about trends, looks like the “Brazilian” is also on it’s way out! Apparently this topic was discussed in detail on the “G1” news site. ... read more

Ralph Anderl, founder and face of ic!Berlin, the German cult brand of innovative eyewear appears naked and tied up at the Mercedes Benz Fashion Week in Berlin to promote the company’s new collection of super cool glasses and sunglasses. ... read more

I must admit, we had to wait for them for a while, but they have finally arrived – our new SERAPHIN frames. Each frame has it’s own character and oozes quality and luxury. You notice straight away – the quality of the materials used and the craftsmanship give you that “aaahh” feeling when you try one on. I know what you are probably thinking: “My grandmother had one of those way back!”. To be honest, your grandmothers glasses only looked vaguely similar. SERAPHIN have actually created something really special here, using the finest acetate materials and using modern technology to design what I would call “true romantic eyewear”. We have hand picked some of the models that we believe compliment our already comprehensive range of contemporary luxury acetate frames. Judge for yourself. Here are just a couple of examples to wet your apetite: ... read more

New styles from the DILEM range have come into the shop today. As usual, they are nicely made, featuring nice and fresh colours both on the front and the sculptured sides. Of course the bonus with any DILEM frame are the exchangable temples. Each DILEM frame comes standard with 2 sets of sides that are easily changed by the user. If 2 pairs of sides aren’t enough for you, you can ad to your collection at any time. That way you can match them with the rest of your wardrobe and/or convert them from “casual” to “elegant” or vice versa. So many possibilities! ... read more